Linking Initiatives to Real-World Outcomes

Success Story




Automated Migration Assessment in the Petrochemical Industry

At a Glance

Company Profile

  • Leading  manufacturer  of chemicals, fertilizers, plastic, and metals

  • 98th in Forbes Global 2000 with sales revenues of $50 Billion

  • Interests within 17 affiliated companies

  • Growth includes M&A focusing on acquiring a company's SAP systems



"As we left Huntsman we needed to quickly build a clone of the Huntsman SAP system. The Huntsman system was built to serve several businesses, so we knew that there was going to be a lot of surplus in there that was tailored for other Huntsman businesses. For example, there was custom code for calculating VAT in Italy, and we don't have anything in Italy.”

“I wanted to find a tool that would highlight how effective our cloned system was, and what our priorities should be for improvement. In particular, what the company was using frequently and what was not being touched. West Trax provided an extremely detailed analysis down to every item of code. Around 70% of our custom code wasn’t being used. It has been money well spent. We have already made significant reductions in our unused code. Any system that reduces our support costs and allows us to focus on business value is a good thing. I’m not sure why more people don’t do this." - Paul Ettridge


"We made some really important benefits. I would thoroughly recommend to anyone experiencing performance issues with SAP, or who wants insight into how to prioritize SAP improvements." - Paul Ettridge

SABIC’s sustainability effort is guided by a materiality process to ensure that its business and sustainability strategies are aligned. Aligning the strategies enables focus on resources risks and opportunities that are most important to their stakeholders and business success. As digitalization drives SABIC to prioritize activities, allocate resources, and decide where to develop key processes and metrics to track performance, the importance of periodic review through ongoing materiality analysis of their systems is a high priority.


Cut Time & Costs

The West Trax Assessment KPI Analyzer – the innovation App – cuts 99% of the time and > 70% of costs of assessment workshops.

Automated Methodology

Proven to mitigate risk of human error and subjectivity, used by 1,800+ SAP customers.

"A simple, effective, valuable and low cost way to improve the performance of your SAP system … our internal work to support the KPI scan was little more than a few hours work to run some transactions. Results that came back were accurate, insightful, and very well explained. (These guys know SAP inside-out)."

Paul Ettridge

ICT Manager, SABIC UK Petrochemicals


Reference Video


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